UX Research - Airbnb Website

Usability Testing & UX Research case study on the Airbnb website, focusing on how users discover key features and complete real tasks. What I did: • Think-Aloud & Think-After Testing • Task-based Usability Testing • Heuristic Evaluation & Feature Testing • Likert-Scale Survey (Self-Reports) • A/B Testing with Eye-Tracking Key insights: • Users struggled to discover the Experiences feature • Visual hierarchy strongly affected task success • Map placement impacted users’ mental models • Eye-tracking validated how small UI changes improved attention and clarity